Where curiosity meets consumer insights.
How to connect neuroscience to marketing. Integrating neuroscience, psychology, and behavioral science to help clients uncover deeper insights into consumer behavior.
Michelle Niedziela (PhD), founder of Nerdoscientist, is a behavioral neuroscientist working in the consumer and market research space, integrating applied consumer neuroscience tools with behavioral science and traditional methods used to measure consumer response. Experienced from academia (Monell Chemical Senses Center) and industry (Johnson & Johnson, Mars Chocolate, HCD Research), helping organizations successfully implement cognitive science tools and programs into their products and research.
As a behavioral neuroscience consultant, Nerdoscientist specializes in integrating neuroscience, psychology, and behavioral science to help clients uncover deeper insights into consumer behavior.
Scientific Approach
We combine cutting-edge neuropsychological methods and theories with proven behavioral frameworks to help businesses understand how consumers think, feel, and make decisions.
Effective Strategy
By translating complex data into actionable strategies, we enable organizations to design more effective products, services, and marketing campaigns.
Turning nerdy knowledge into business breakthroughs.
VALUE
Bringing scientific rigor and practical application to the table, offering clients the tools they need to innovate and stay ahead in competitive markets.
COMMITMENT
Our expertise allows companies to tap into subconscious consumer drivers, refine their product development processes, and optimize customer experiences.
GOALS
Whether you're looking to enhance sensory research, improve decision-making models, or drive consumer engagement, our insights deliver measurable impact and sustained growth.
Are you curious how to apply science to marketing consumer?
Education Sessions
Tailored sessions designed to educate teams on the principles of behavioral neuroscience, consumer psychology, and their application in business contexts.
Workshops
Workshops across various topics, including Innovation and Insights, Strategic Research Foresight and Design Thinking.
Customized Consulting & Project Support
Consulting services that address specific business challenges by leveraging behavioral neuroscience and consumer insights.
Scientific Writing & Content Development
Specialized writing services that translate complex scientific concepts into clear, compelling content for various audiences.
We are glad you are interested in reaching out to us.
Whether you're looking to ignite innovation, deepen your team's insights, or explore new strategies, we're here to collaborate and guide you every step of the way.
Never stop wandering.
Join me for a chat—let's meet where curiosity leads.