Consumer & Behavioral Science Consulting

Consumer Behavioral Neuroscientist

Speaker ~ Author ~ Advisor

Welcome to

I’m Michelle Niedziela, a behavioral neuroscience expert, author, and speaker focusing on consumer experience and research. Currently VP of Research & Innovation at HCD Research and founding member of World Taste & Smell Day Association, Science Chair & Executive Board Member at Large for Society for Sensory Professionals, Board Member for Action Design Network, author, speaker, mom, and world explorer.

I am passionate about science and active in the scientific community, authroring numerous articles in peer reviewed journals, book chapters, and a regular contributing author for trade journals and magazines. I also co-host to a podcast/vidcast series discussing behavioral consumer science topics called MindSet.



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