Consumer & Behavioral Science Consulting
Speaker ~ Author ~ Advisor
Welcome to Nerdoscientist.com
I’m Michelle Niedziela, a behavioral neuroscience expert, author, and speaker focusing on consumer experience and research. Currently VP of Research & Innovation at HCD Research and founding member of World Taste & Smell Day Association, Science Chair & Executive Board Member at Large for Society for Sensory Professionals, Board Member for Action Design Network, author, speaker, mom, and world explorer.
I am passionate about science and active in the scientific community, authroring numerous articles in peer reviewed journals, book chapters, and a regular contributing author for trade journals and magazines. I also co-host to a podcast/vidcast series discussing behavioral consumer science topics called MindSet.