Nerdy notes..

Social Proof: Why We’re All About Following the Crowd

We dive into how social proof—people’s natural tendency to follow the crowd—has taken center stage in today’s digital world. From viral TikTok reviews to influencer-approved skincare, learn why authentic user-generated content now outshines traditional ads, and discover how product developers can tap into memetic trends to build trust and grow their brands.

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Research Design, Study Design, Insights, Psychology, Results Michelle Murphy Niedziela Research Design, Study Design, Insights, Psychology, Results Michelle Murphy Niedziela

The Danger of Reverse Inference in Neuroscience and Consumer Research

When neuroscience intersects with consumer research, it promises an enticing frontier: uncovering what truly drives human behavior, often at a subconscious level. Yet as appealing as it sounds, this approach can run into a significant methodological pitfall—reverse inference.

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How Understanding Cognitive Dissonance Can Help Us Get What Really Drives Consumer Choices

When it comes to consumer packaged goods (CPG), figuring out what drives people to pick one product over another can be a tough nut to crack. We know things like taste, branding, and convenience play a big role, but there’s another layer that often gets overlooked—cognitive dissonance.

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Michelle Murphy Niedziela Michelle Murphy Niedziela

Exploring Careers in Psychology Beyond Counseling: Insights from My Lecture at DelVal University

As someone who has applied psychological principles in diverse fields like consumer research and product development, I’m always excited to share how psychology extends far beyond the traditional roles people often associate with it. Recently, I had the pleasure of lecturing at Delaware Valley University in Stephanie Dunn’s senior psychology class, where I had the chance to open students’ eyes to the many career paths psychology offers outside of counseling and clinical settings.

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Michelle Murphy Niedziela Michelle Murphy Niedziela

From Research Questions to Insights: Why I Love Being Your “Nerdoscientist” Consultant

One of the best parts of my job as a consultant is getting to be part of a client's research journey. Whether it’s designing a cutting-edge behavioral study or diving deep into background research on a specialized topic, I truly love the work I do—and I’m lucky to collaborate with clients who trust me to bring science and strategy together.

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Michelle Murphy Niedziela Michelle Murphy Niedziela

Bridging the Gaps: The Art of Scientific Writing Across Disciplines

One of the most rewarding aspects of my work as a scientific writer is the opportunity to explore new questions and dig deep into diverse research areas. Recently, I was asked by a client to write a review article addressing a novel question in consumer research.

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