Who am I?
I’m a nerd.
I’m a scientist.
I’m a nerdoscientist.
It’s a passion of mine to not only read scientific articles and news, but also to find ways of translating scientific findings (mainly neuroscience and psychology related) to everyday thinking.
Having worked in both academia and industry, I try to use the insights I’ve collected from both ends of the spectrum to meet somewhere in the middle - where we live.
Everything from what we eat, to the soaps we use to the way we communicate with our partners. It is all related to and because of neuroscience and psychology.
Electrical signals passing by like ships in the night... and maybe I can help navigate.
Oh and I consult, too.
My Academic Resume
As a behavioral neuroscience expert (PhD) in the application of neuropsychology, psychology and behavioral science, my academic research journey led me to a long career in product development/innovation and consumer research design. Experienced in both academic and industry environments, I currently work as a consultant, board member, author and speaker
I obtained a PhD and master’s in behavioral neuroscience and neurogenetics from Purdue University’s IBRC (Ingestive Behavior Research Institute) program and a BS in psychology and neuroscience from Florida State University. I began my consumer sciences career as a post-doctoral fellow at Monell Chemical Senses Center with industry sponsored research of functional ingredients. I continued myfocus on consumer and sensory perceptions at Johnson & Johnson as technical lead for flavor and fragrance innovation programs, and external innovation and research programs. At Mars Chocolate, I worked as a senior scientist for global sensory projects and ingredient sourcing. As VP of Research & Innovation at HCD Research, I integrated applied consumer neuroscience and behavioral science tools and technologies with traditional market and consumer research methods used to measure consumer response.
As an expert behavioral neuroscience and cognitive science consultant (PhD), I specialize in applying neuropsychology, psychology, and behavioral science to flavor and fragrance technologies, as well as sensory and consumer research. With a robust background in both academic and industry settings, my extensive experience in product development, innovation, and consumer research design allows me to provide valuable insights and strategies to my clients to enhance their understanding of consumer behavior and improve their product offerings.
What my clients say
“Working with Michelle was a game-changer for our team. Her ability to distill complex scientific concepts into actionable insights is unmatched.”
— VP, Flavor & Fragrance Industry
“Insightful and innovative, Michelle brings a fresh perspective to every project. Her expertise, a blend of neuroscience and behavioral science, has transformed the way we approach product development.”
— Director, Personal Care Industry
