From Research Questions to Insights: Why I Love Being Your “Nerdoscientist” Consultant
One of the best parts of my job as a consultant is getting to be part of a client's research journey. Whether it’s designing a cutting-edge behavioral study or diving deep into background research on a specialized topic, I truly love the work I do—and I’m lucky to collaborate with clients who trust me to bring science and strategy together.
Recently, I’ve had the chance to work on some exciting projects that showcase exactly why I enjoy what I do. For instance, helping a client design a behavioral research study for eye-tracking packaging designs was such a rewarding experience. Not only did we explore how consumers interact with visuals, but we also developed actionable insights to inform their packaging decisions. Designing these kinds of research studies, where we blend creativity with science, is what makes consulting so much fun for me.
I’ve also been working with clients to vet new research technologies for creating their own internal cognitive science labs. One of the best parts about this type of project is that I get to dive into all the latest tools and techniques in the field—something my inner “nerdoscientist” really enjoys. I love combing through the details to determine what will work best for each client’s specific needs and goals.
Another aspect of my consulting work that I’m particularly passionate about is developing research questions and designing case studies. Recently, I helped a team build out a comprehensive research program by shaping their questions around consumer behavior and experience. It’s incredibly fulfilling to see how good research design can unlock new insights and help teams see things from fresh perspectives.
What really excites me about this work is the chance to dig deep into specialized topics—whether that’s studying implicit associations, understanding emotional reactions to products, or exploring the latest trends in behavioral science. I find it fascinating how the right research design can reveal things we might not expect and ultimately drive smarter decisions.
Why Do Businesses Need Outside Expertise?
As I’ve seen firsthand, CPG companies often have strong in-house research teams, but they can still benefit from external expertise. Sometimes, having a fresh set of eyes—or a different perspective—can help uncover insights that might otherwise be missed. I love being that outside expert who helps teams think outside the box, explore new angles, and stay ahead of emerging trends.
Consulting gives me the opportunity to bring behavioral science and neuroscience to life in a way that directly impacts business decisions. It’s not just about gathering data; it’s about crafting insights that are actionable and meaningful.
How My Consulting Services Can Help
Here’s a bit more about the customized consulting services I offer:
Consumer Research Design
I work closely with teams to design research studies that tap into behavioral science and neuroscience techniques. Whether we’re looking at eye-tracking, implicit associations, or another tool, the goal is to uncover consumer insights that are rich and actionable.
Product Development Support
From concept to market, I help guide the product development process with behavioral science insights, ensuring that products connect with consumers on a deeper level. This involves everything from initial ideation to user experience testing.
Strategic Decision-Making
Using neuroscience-based insights to inform strategic business decisions can make all the difference. I work with clients to ensure they’re armed with the best research and data, especially when it comes to making high-stakes decisions.
I love being a part of these exciting projects, and I’m always thrilled to bring my passion for behavioral science and research design to my clients. If you’re looking for a partner to help tackle your research challenges or unlock new insights, let’s talk! Together, we can create strategies that are both scientifically sound and innovative.
