Habit Loops: How to Build and Break Consumer Habits

It’s a hyper-competitive market out there. Understanding the psychology behind consumer behavior is more than an academic exercise—it can be a blueprint for success. A psychological concept called the habit loop, a simple yet powerful concept, reveals how habits are formed and, importantly, how they can be broken or reinforced. In this post, we’ll explore the cue-routine-reward loop that drives habits and dive into actionable insights for brands aiming to create or disrupt consumer habits through smart product design and targeted marketing strategies.