Nerdy notes..

Social Proof: Why We’re All About Following the Crowd

We dive into how social proof—people’s natural tendency to follow the crowd—has taken center stage in today’s digital world. From viral TikTok reviews to influencer-approved skincare, learn why authentic user-generated content now outshines traditional ads, and discover how product developers can tap into memetic trends to build trust and grow their brands.

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Research Design, Study Design, Insights, Psychology, Results Michelle Murphy Niedziela Research Design, Study Design, Insights, Psychology, Results Michelle Murphy Niedziela

The Danger of Reverse Inference in Neuroscience and Consumer Research

When neuroscience intersects with consumer research, it promises an enticing frontier: uncovering what truly drives human behavior, often at a subconscious level. Yet as appealing as it sounds, this approach can run into a significant methodological pitfall—reverse inference.

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How Understanding Cognitive Dissonance Can Help Us Get What Really Drives Consumer Choices

When it comes to consumer packaged goods (CPG), figuring out what drives people to pick one product over another can be a tough nut to crack. We know things like taste, branding, and convenience play a big role, but there’s another layer that often gets overlooked—cognitive dissonance.

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